Case Study
Project: A Point of Purchase Slam Dunk
When a video game manufacturer needed a creative giveaway for a video game retail chain to promote a new game release, Kelmscott was able to provide a cost-effective solution. In addition to printing the game poster, Kelmscott sourced several thousand mini basketball hoops and foam balls with the client’s logo and artwork from the video game.
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A Point of Purchase Slam Dunk
A video game manufacturer needed a creative giveaway for a video game retail chain to promote a new game release. In addition to printing the game poster, Kelmscott sourced several thousand mini basketball hoops and foam balls with the client’s logo and artwork from the video game. The backboards were customized to match other pieces of the point of purchase components including game posters, window clings and floor graphics. These marketing packages were shipped to over 3,500 retailers throughout the United States, creating maximum exposure for the client’s game.
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