Ad Agency Case Study

Challenge:

An experiential marketing agency found that the signage solution for their mobile tour didn’t drive traffic to its display. They felt their signs weren’t visible enough while affixed to trees and light posts.The client wanted a unique solution that would separate it’s message from the hundreds of others on site.

Solution:

We introduced the client to an industrial strength floor decal that can be placed on asphalt or concrete. In addition to being more cost efficient, this new material had longer staying power and offered a unique approach to directional signage for the client.

Results:

According to the client, this new application significantly increased the daily traffic to their on-site display while proving to be a more cost effective solution than their traditional signage.

Kelmscott Communications: Dynamic Solutions. Extraordinary Execution.