Information-Rich Campaign Boosts Diverse Student Response by 23%

A Catholic university located in metro Chicago wanted to launch a search for ethnically, racially, and religiously diverse high school juniors that would generate inquiries and set the stage for future solutions aimed at students most likely to enroll in the university’s undergraduate and graduate programs.

Kelmscott Communications met the challenge by developing an information-rich campaign that enlisted both direct-mail and email deployments.  Response mechanisms were as varied as the target audience itself and included PURLs, reply cards, and mobile apps.  Responses were monitored in real time through Kelmscott Communications’ on-line data dashboard, and information was delivered to the appropriate counselor or staff member for speedy response through email and smart phone. 

Custom reports generated on the dashboard allowed the University to determine the effectiveness of particular search lists and to sort results by state, student diversity, major, GPA, and other relevant categories.  The strong 23% response rate confirmed the effectiveness of the methods employed in the search and produced valuable data for preparing variable view books and online application campaigns for the coming year.  Information was also gathered on “secret shoppers,” students who clicked through to the microsite survey.

Kelmscott Communications’ Connect^TM approach to this search ensures that each of the university’s successive searches will build on previous efforts, resulting in increasing positive outcomes.  Don’t just hope for a bright future—make it happen with Kelmscott Connect^TM.