Catholic University

A Catholic university dedicated to the education of undergraduate and graduate students from diverse ethnic, racial, and religious backgrounds sees a 400% increase in inquiries after adopting a coordinated cross-platform campaign designed by Kelmscott.

Challenge:

This university sought a fresh approach that would generate interest among their prospect pool, increase responses to recruiting materials, and bring more students into the enrollment pipeline.

Solution:

Utilizing its expertise in variable printing, interactive e-services, and data management, Kelmscott designed a campaign that included direct mail, email, and follow-up tools aimed at capturing data that could then be used to target the specific interests of prospective students. Prospects received quick responses tailored to their specific interests, dramatically increasing the chances that initial inquiries would ultimately result in enrollment at the university.

Result:

The university saw a 400% increase in responses over previous campaigns that used only direct mail. Furthermore, efficiencies in production, mailing, and postage drove costs down while returning results that exceeded the client’s expectations.

Best of all, the campaign not only generated the essential inquiries, it resulted in increased enrollment.

Kelmscott Communications: Dynamic Solutions. Extraordinary Execution.