Kelmscott Communications employs Connect Extended Campaign Shows Positive Growth for Washington College

With a program that emphasizes the value of integrating campus and community in the training of Christian leaders, it’s no surprise that this college saw the wisdom of Kelmscott Communications’ cross-platform solution to their marketing needs. 

Using an initial direct-mail piece as the foundation for a months-long campaign, Kelmscott designed a printed piece for mass distribution that established top-of-mind presence for the college while at the same time offering multiple response mechanisms, such as PURLs, reply cards, and smart phones. 

This initial mailing was followed by carefully timed email deployments that built on continually updated data collected and displayed on Kelmscott Communications’ online dashboard.  This data, available in real time to appropriate counselors and staff members, ensured timely responses to likely prospects and allowed for ongoing customization of the college’s message.

The extended campaign has resulted in positive growth in 2011 enrollment and the collection of valuable data that will help shape future campaigns through refined list selection, more effective timing of email deployments, and increased name awareness of this vibrant and committed institution. 

When you’re searching for tomorrow’s leaders, you need today’s leader in academic-search strategies.  Turn to Kelmscott Communications for solutions that work today to ensure a brighter future.