Financial Institution Case Study

A Growing Financial Institution connects with its clients by using Kelmscott’s “Window Graphics System” to enhance its brand and promote its products.

Challenge:

A local banking group with over thirty locations was looking for a non-traditional medium to make their brand and product promotions stand out in today’s competitive marketplace without “breaking the bank.” This new medium would have to coordinate with the newspaper, radio, billboard, and TV advertising the bank was currently using.

Solution:

Kelmscott designed and implemented a “Window Graphics System” that took advantage of the bank’s multiple locations to appeal to the audience they most wanted to reach—the potential clients who passed by their facilities every day.

In order to streamline the process, Kelmscott created a “virtual facilities catalog” by photographing all sides of each building, measuring the windows, and creating a physical site plan. Using this catalogue, the client was able to determine which graphics were suited to each unique location and where they should be installed. Once the designs were approved, Kelmscott printed the graphics and completed the installation.

Result:

The financial institution now makes use of free, prime advertising space, 24/7. Thanks to the virtual facilities catalog, the window graphics can easily be kept current with changing promotions. As new locations are added, they are included in the catalogue, ensuring that the client’s marketing investment will continue to pay dividends as their business grows. 

Kelmscott Communications: Dynamic Solutions. Extraordinary Execution.