Healthcare Provider

Challenge:
A healthcare marketing agency needed a strategic partner to help them implement a cross-media marketing campaign for a large healthcare provider. The goal was to introduce the healthcare provider and its services to new residents moving into the target market area. The campaign and collateral materials would be designed to form a positive first impression that would forge a connection between the healthcare provider and the new resident that would yield measurable results.

Solution:
Kelmscott Communications was selected to handle the creation and implementation of a web-based, direct mail campaign that included data collection and customized online reporting. Kelmscott used their variable-print capabilities and customized online reporting program to enable the client to better qualify incoming leads. This saved the client time and improved the effectiveness of the campaign.

Results:
To date, response rates are exceeding projections with returns in excess of 6%. Strong response rates have been key to converting prospects to patients. The end result has been a substantial increase in physician referrals and scheduled appointments.

Kelmscott Communications: Dynamic Solutions. Extraordinary Execution.