Response Rate Soars at the College in Greece

The College in Greece is the largest American-sponsored college or university in Europe.  Offering both a bachelor’s degree and study-abroad opportunities in Athens, the historic seat of Western thought, this vibrant institution sought to identify and connect with students of Greek ancestry or who had a specific interest in Greece.  

Kelmscott Communications secured the relevant search list, implemented a marketing strategy with three distinct response mechanisms, and streamlined follow up from key staff members with its online dashboard.  The result was a classic success story that garnered approximately 3,000 responses, increased the College’s name recognition, and validated the effectiveness of this multi-channel approach to recruitment.  Opa!