Search Tactics Triple Responses in Busy New York Market

A Catholic college located just 20 miles from New York City wanted to promote its highly regarded undergraduate programs for adult students seeking to complete or enrich their education.  With an emphasis on exceptional academic programs, highly qualified faculty, and course scheduling designed to fit the ongoing challenges of professional and family life, the college sought to increase its name recognition and response rate among non-traditional students in Manhattan and the Boroughs.

Recognizing the unique needs of this constituency, Kelmscott Communications devised a search strategy that reflected the college’s mission to help these education-enrichment prospects adapt to a changing employment market.  By updating the school’s traditional search methods to include multiple response options, such as PURLs and smart phones, as well as real-time feedback for staff and counselors from the Kelmscott online dashboard, Kelmscott Communications set the school on a path to triple its normal response rate in the competitive NYC environment.

Don’t just keep up with a changing world—make it work for you.  Retool for changing times with Kelmscott Communications’ suite of Connect^TM services.