The Sky’s the Limit for Satellite Campus

A Catholic university with a satellite campus wanted to launch a search for ethnically, racially, and religiously diverse high school juniors that would generate inquiries and set the stage for future solutions aimed at students most likely to enroll in the satellite campus’s four-year program.

Kelmscott Communications designed a search that would yield precise data on multiple response options in order to determine the effectiveness of each option.  These included a reply card, a PURL-delivered student information form, and a smart phone app.  Data was collected by Kelmscott’s online dashboard, and prospect information was delivered to the appropriate counselor or staff member by email or smart phone for follow up.

Results revealed that targeted audience members were twice as likely to use the reply card as they were to visit the microsite accessed through the PURL.  Because the PURL collects information on the number of  “secret shoppers” (students who visit the site, but do not fill out the survey) it was decided that the benefits of visiting the PURL would need to be emphasized in future campaigns.  Students who visit the PURL-accessed microsite are clearly exposed to a greater, more detailed amount of information about the university.  

A survey regarding the student’s plans for a visit to the campus was also included in the campaign.  Plans for a campus visit are a strong qualifier of student interest, and data collected from this survey will be especially useful in filtering and customizing future campaigns.   

Kelmscott Communications’ Connect^TM strategy provided the university’s satellite campus with crucial information about how and why students respond, setting the stage for increasingly successful campaigns down the road.