Industry Facts
Marketing research has indicated that the average US consumer is exposed to nearly 6,000 marketing messages each day. Approximately 50 of these messages are noticed and only 4 are paid significant attention (that’s .00067%).
- » 60% of people have replaced their phone books with internet search
- » 70% of people read their mail over a trash can
- » Chicago Tribune Company reported a 6% decline in circulation for the 1st quarter this year
- » TIVO and Satellite Radio have made commercials "optional."
- » Email and direct mail are more prevalent
Direct Marketing
The current business environment across industries is marked by faster flow of information and communication, increased business complexity, and intense competition. Marketing channels are increasingly splintered and more difficult to manage with consistency of message and return on investment. Kelmscott understands the new business climate and is equipped to serve clients with experience, creativity, and value.
What separates the best players in a crowded field of direct mail and marketing companies is the understanding of motivating customers and the ability to execute all phases of a campaign, deliver and measure results, and do it all at a fair price. Messages that are relevant, timely, and personalized can successfully break through the growing clutter of competing marketing messages. Kelmscott has the employee expertise and technology to extend your marketing resources and execute your marketing campaigns with speed and award-winning quality.
For more information about our available services or to receive a free quote please call 630-898-0800.
