Case Study
"There is no doubt that effective direct mail communications gets results. In fact, studies show that adding a name of a client can boost the response by 44%. Adding color and personalization to piece increases response rates by 135%. Taking it a step further and including client data from web sites, Client Relationship Management (CRM) systems and specialized market research, which makes the piece relevant can dramatically boost response rates by 500%."
An Investigation: Direct Mail Response Based on Color, Personalization, Database and Other Factors. By David Broudy and Frank Romano, Rochester Institute of Technology
Chicago Variable Data Printing
Variable-data printing is a form of digital printing that allows elements like text, offers, and images to be changed from one printed piece to the next. Each printed piece becomes a unique document personalized for the recipient. The variability between documents is limited only by the data that drives the campaign; it can be as simple as printing mailing information or using complex rules and scripts to swap images, copy, color schemes and formatting.
Kelmscott’s variable-data expertise helps you engage your customer, communicate your offer and message, and increase responses compared to static marketing.
For more information about our available services or to receive a free quote please call 630-898-0800.
